What We’ve Learned from Virtual Events . . . and Plan to Keep!

Virtual events have gone from nonexistent to commonplace through wild innovation and mass adoption. While most of us are excited to get back to in-person events, let’s not overlook what we’ve learned from online experiences as we get back onsite! 1. Greater Reach A huge lesson we’ve learned is that not everyone wants to meet […]
How Technical Production Partners Create Value
We often reference Technical Production Partners in our blogs, and while rereading a few of them we realized that it’s not a particularly common term and that not everyone might know what it means.Since there’s no better way to address a question arising from a blog than with another blog, here we go..! What is […]
How to Make the Most of Online Training
If you’re a regular reader of these blogs, you’ll notice several recurring themes. Engagement and retention are two of the most repeated and important ones, but we haven’t focused specifically on training. For some people, training ranks right up there with a long visit in the dentist’s chair. Adding the online factor makes it even […]
Three Ways to Include Remote Participants in Your Event
Whether virtual or in-person, event professionals are always looking for better methods of engaging their audience, retaining attention, and creating value. Here are three ideas focused on including remote participants in your events … Make Remote Participants Part of the Show Keeping the attention of all participants is a paramount concept for most event professionals. […]
At Their Core . . . All Events are the Same

There have been a lot of perceived changes in how we approach events, but what’s really different? Big versus small … informational versus entertaining … virtual versus in-person. All events are about connecting messages or experiences with audiences. Digging into assumed contrasts between virtual and in-person events exposes more similarities than differences. If you’ve been […]
The Hub and Spoke Approach to Virtual and Hybrid Events

Events have changed a lot this year, but some of that change has become a springboard for innovation. The Hub and Spoke Model, more commonly known in the airline industry, is a terrific way to reach more people, expand market share and increase revenue. It integrates perfectly into modern virtual/hybrid event workflows. Here’s how it […]
Welcome to Your Newest Venue . . . Virtual Platforms and Studios

Change is certainly bountiful, but it doesn’t have to dismiss everything from the past. Events have evolved, and the new perspective of how to host them has changed more than anything. Event platforms and studios … things that were once viewed as subsidiary … have become the venues themselves. In the past, the top decision […]
Top 10 Questions About Virtual Events in 2020
This year turned the events industry upside down and our team has fielded a lot of important questions that we’re sure other people want to ask. Here are the Top 10 questions we were asked about virtual events in 2020 … Q1: My team has a message they need to share but we’re not virtual […]
Why Now is the Time to Have Your First Virtual Event
Put yourself in the shoes of your audience. When was the last time you reached out to them in a meaningful way? Do you think they’re aligned with your organization right now? If given an opportunity elsewhere, would they choose to stay with you? Here are just a few reasons why you should plan your […]
Three Technical Roles You Must Consider for any Virtual Event
Virtual events have exploded in popularity. Traditional Zoom calls are acceptable for distanced workgroups and informational meetings but pitches, presentations, and “real” events come with elevated expectations. Of course, the right facility and equipment are critical to a successful outcome but expert creativity and execution are just as important. Here are three technical roles you […]