Elements of a Successful Event

Whether it’s in-person, virtual, or hybrid, all successful events have a few things in common. It’s true that there is no one size fits all approach. The reasons and ways people come together are as widespread and varying as the formats and tools they use to meet! When beginning the event planning process, it’s important […]

What Matters Most to Event Attendees?

From talking to audience members to learning from show crews, here’s what we’ve found attendees care about most at their event – and how to best work with your crew to make it happen. When it comes to in-person events, crafting an experience that prioritizes what your audience wants and needs is the key to […]

Return to In-Person Events with a Bang!

How to stun your audience after a year (or more!) of virtual meetings, beat event fatigue, and keep your presentation fresh. As 2022 begins, the Q1 meetings rush begins with it! While many businesses resumed in-person events at the end of 2021, others are finding this their first opportunity to meet face-to-face once again. Whether […]

5 Reasons Sales Organizations Should Plan a Q1 In-Person Event

How live events can help you communicate with your team, engage your sales force, and boost sales as you enter the new year. While live events are popular and effective tools for communicating among employees of all job functions, sales organizations have long made use of in-person gatherings. And for good reason – in-person events […]

The Power of Live Events for Internal and External Communication

It goes without saying (but we’ll say it anyway). Good communication is vital to every successful organization. Just like any good team, organizations need to have an internal game plan to ensure all employees are on the same page and working together toward a shared goal. It’s easy to assume everyone has the same general […]

Building Anticipation for Virtual Events

Get your participants on-board, educated, and excited. By this point, most audience members are familiar with virtual events … the format, many of the platforms, and how to join meetings. But that doesn’t mean they’re excited for them. Many folks see virtual events as an accessible and inventive new way to meet with folks while […]

How to Determine What Type of Event is Best for You

Over the past 18+ months, we’ve seen a rapid adoption of virtual events. While many of the reasons are painfully obvious (health and safety, travel restrictions), many groups have discovered additional benefits to virtual events, while others can’t wait to meet in-person again. With so much information surrounding in-person, virtual, and hybrid events, many companies […]

The Dos and Don’ts for Planning an Effective Hybrid Event

There is no question that live events are making a comeback – and audiences and presenters alike couldn’t be happier to see their colleagues, friends, and organizations in-person once again. However, with continued travel restrictions, safety concerns, and event space shortages, many organizations are employing a hybrid model – that is, an event that has […]

My Event May Go Virtual . . . Again! How Can I Prepare for Both?

As summer months come to a close, planning for 2022 events is starting to heat up. Creative agencies and event production partners are being finalized, event spaces are getting booked, and agenda creation is well underway. However, with COVID cases continuing to fluctuate on a monthly, or even weekly, basis, many are wondering – will […]

Expanding Your Intellectual and Physical Capacity

Organizations (agencies, corporate communication teams, nonprofits, and other technical production companies) hire enough people and buy enough equipment to service most of their events but … regardless of your speciality … natural ebbs and flows sometimes lead to capacity issues. Overlapping dates, regional windfall events, and post-pandemic surge are just a few reasons your organization […]